6 Benefits of Integrating Your Dynamics CRM With QuickBooks

Customer relationship management software (CRM) helps you convert your contacts, improving your marketing, sales, and retention efforts in the process. Accounting software allows you to keep your finances in order, gaining both quick overview and in-depth knowledge about your revenues, expenses, and more. At first sight, the only thing these two types of software have in common is the fact that they improve business processes in some shape. Accounting and marketing, you might think, does not often overlap. But in reality, integrating both processes comes with a variety of advantages for your business. In fact, here are 6 benefits you can gain from integrating your Dynamics CRM with QuickBooks. 1. Enhancing Customer Profiles and Information Whether or not you already use a CRM to enhance your sales and marketing efforts, you know about the value of information. During their buyers’ journey, your audience receives more than 100 emails every day. Your only chance to stand out is with a message that is both relevant and targeted exactly to your audience. The same truth holds for the sales call. If you simply call sales-qualified leads with a blanket statement, they’re much less likely to become customers than they would if you approached them with a sales pitch tailored to their needs. By integrating your accounting software with your CRM, you can solve both of these problems. For existing customers, you can draw on financial information and order history to make a more relevant marketing and/or sales pitch. Considering the ROI of customer retention, this added information could be the difference in helping your business grow. 2. Avoiding Duplication for Increased Data Integrity When your Dynamics CRM and QuickBooks accounting software run separately, you almost necessarily risk data duplication. Two identical records will have to be maintained for the same customer. That, in turn, can compromise your data integrity, as duplicate updates are not always intuitive or easily followed. Through a CRM and accounting software integration, you can solve that problem. QuickBooks and Dynamics, for example, allow users to promote and link customer profiles on both platforms, making sure the information always remains in sync. The result is not just less required data entry, but greater accuracy and integrity. 3. Understanding Accounting Data in the Context of Your Customers Much of your accounting data will provide valuable insights into the health and success of your business. But do you know what that data actually means for individual customers? If you do, you can draw conclusions that help you improve your marketing, sales, and financial processes. Imagine, for example, running a report that shows you the average revenue created by one of your marketing automation campaigns. Alternatively, compare multiple campaigns or sales efforts in light of their actual costs. Adding customer context to your accounting data gives you a much fuller (and more accurate) pictures not just of your business health, but the reasons for that health and growth. 4. Syncing Price Lists and Inventory for Integrated Sales Information As part of your accounting […]