Bring great minds together. With Skype for Business in #Office365, your customers’ online meetings are a click away for up to 250 people.
Never underestimate the power of collaboration. When your customers can bring up to 250 participants together–with a single click, from any device–great ideas and winning strategies are the result. #Office365 features Skype for Business, a complete online meeting solution with audio, video, and web conferencing. Attendees can record their meetings, share screens, and edit files in real time–even use a whiteboard and poll features to make their meetings more productive. With today’s globally dispersed workforce, powerful collaboration tools are the key to innovation without boundaries.
Intellam is excited to share the latest from Microsoft – a short video highlighting small business hero Scott Naucler. Scott owns Turbine Test Services, a professional services company with four employees who work remotely to maintain wind turbines along America’s wind corridor. Scott relies on Office 365 not only to work flexibly and collaboratively with his employees, but also to keep him organized when he’s pursuing his passion – building and flying Cessna planes.
Office 365 helps Scott get the most out of his work and his passion. Contact us to learn more about how we can help you do the same.
Three Ways the New Office 365 Takes the Work out of Working Together
What makes your company and its product or service different from your competition? As any small or medium-sized business owner knows, the answer to that question is vital to long-term success. If you cannot differentiate yourself, your audience will eventually veer toward the lowest price point, making any business growth unsustainable. That’s what makes a value proposition such a crucial part of your marketing efforts. If you can concisely describe why your product is both valuable to your audience and different from its competition, you can build your entire business on that description. But how do you get there? Especially for startups and small businesses, coming up with the perfect value proposition can seem like a difficult endeavor. By gathering relevant data, you can make sure that the statement you end up with is not just relevant to your audience, but can also be used as the sustainable basis of your competitive advantage. First Step: Define the Problem Forbes.com quotes legendary inventor Charles Kettering in stating that “a problem well stated is a problem half solved.” Every product and business, at its core, should seek to solve an elementary problem that its audience solves. But how do you know what that problem is? This is where data first enters the equation. Through market research, even small businesses can define latent consumer and business needs that their products might solve. The process can be as simple as customer interviews and surveys, or as complex as in-depth evaluation of your audience’s daily behaviors. The key, on all ends of that spectrum, is the gathering and using of data to judge your results. If your audience wants to give you their feedback on latent or obvious problems they need a product to solve, you have to have a platform in which you can gather and evaluate that feedback. Survey tools connected to your CRM, for example, can help you organize your data in a single space. Second Step: Describe Your Solution Of course, a problem matters little if your business cannot fix it. Your product should promise to provide the solution to the problem(s) you found in the first step, helping to improve your audience’s lives in one way or the other. In this second step, it’s time to find out just how it might do this. At this point, don’t worry about your value proposition being a snappy marketing slogan or differentiating itself from your competition. The goal is purely to make sure that you can define exactly how your product would solve the problem defined in step 1. Third Step: Competitive Research Next, it’s time to understand exactly how your proposed solution fits into the competitive environment. Have other businesses also recognized the same problem as you, and are they trying to solve the problem? If so, is their solution different than yours, or similar? In the course of this step, data once again becomes crucial. Competitive research can go as far as understanding the keywords other businesses bid on in their search […]