5 Reasons Integrating Dynamics CRM Can Enhance Your MailChimp Success

In many ways, MailChimp is the ideal email marketing solution for small businesses and startups. Its pricing model is reasonable, while building emails is both simple and effective. Designing attractive emails is possible even for novices in digital marketing. But at the same time, using the software in isolation may cause you to lose out on some significant opportunities. MailChimp, at its core, is an email marketing tool. If you’re looking for a more comprehensive marketing approach, you may want to consider combining it with Customer Relationship Management software. Here are 5 reasons your business benefits from this type MailChimp and Microsoft Dynamics CRM integration. 1. Build Beautiful Emails for a Relevant Audience The intuitive and simple email design tool may be MailChimp’s biggest selling feature. Through a simple drag and drop mechanism and a variety of existing templates, users can build completely custom marketing emails designed uniquely for their audience. The wide variety of examples online today showcase just some of the possibilities of the design tool. Unfortunately, using the software in isolation may mean beautiful emails that never quite reach the intended audience. MailChimp’s contact management system is basic, allowing for some list segmentation but generally limiting itself to uploading lists and sending one-off or scheduled emails. Integrating with Dynamics allows you to take advantage of MailChimp’s strength while eliminating its weakness. Now, you can use the same design tool while also making sure that your emails will reach a relevant audience at the right time. 2. Collect Lead and Customer Information for More Targeted Marketing Wouldn’t you love to know which of your potential and current customers, open, click, and maybe even convert on your emails? MailChimp can record all of that information. But if you use it in isolation, it’s difficult to actually take advantage of the data you collect. Microsoft Dynamics, on the other hand, strives on data integration. It collects relevant actions by your audience in their lead and customer records, allowing you to build targeted marketing campaigns. For example, you can build an email campaign designed specifically for users who have clicked on another, relevant email in the recent past. MailChimp collects the information, while Dynamics allows you to put it to sound marketing use. 3. Combine the Simplicity of MailChimp With the Power of Dynamics MailChimp continues to outpace the email marketing software landscape significantly, with almost 50% in market share among businesses. The reason, as mentioned above, tends to come back to its simplicity, allowing even marketing novices to build beautiful and convincing emails. And yet, an email marketing tool is far from possessing the same power as a CRM. Microsoft Dynamics, for example, allows marketers to perform actions that range from response tracking and lead scoring to conditional, branch and child workflows. If you’re ready to advance your marketing from simple one-off emails to complex workflows designed to engage your audience, you need a CRM. Similarly, if you want to optimize your lead to customer conversions, you better have a system in […]