5 Reasons to Add a CRM to Your Magento Ecommerce Site

If you run an Ecommerce business, you know that working with both future and current customers is crucially important. You are not just using your website to sell your audience on potential engagement and purchases down the road, but asking them to become a customer and complete their buyer’s journey right there, on the spot. It’s only natural, then, to ask whether you should add Customer Relationship Management (CRM) software to your Ecommerce system. Though the implementation is not instantaneous, the long-term benefits are significant. More specifically, here are 5 reasons to add a CRM to your Magento Ecommerce site. 1. Provide a More Complete Sales Funnel When do you first learn about your customers? If it’s the moment they check out, your marketing strategy could use some enhancement. Ideally, you should begin to learn about potential customers long before that moment, when they first express interest in one of your products. Using only Magento, that feat can be difficult to accomplish. But through a CRM, you can begin to build strategies that help in the process. For example, you can begin to build lead-generating landing pages that get potential customers into your sales funnel before they’re ready for the purchase. Then, you can build specific email drip campaigns that slowly and strategically nudge them toward the shopping cart. 2. Collect Customer Information Once you embrace gathering information about your customers before they take that final step, you need a system can hold that information. In addition, wouldn’t it be great if you could track the various ways that your potential customers begin to interact with you, such as replying to emails and visiting specific pages on your website? Through a CRM, you can accomplish just that. Once a lead is in your database, the software dynamically gathers the information about potential customers, allowing you to take marketing and sales-related actions based on this intelligence. In addition, you can use the information the system gathers for you for the next step: 3.  Segment Contacts For Targeted Outreach Not every potential customer comes to your website for the same reason. Especially if you offer a wide range of products or services for sale online, the audience your website tends to attract may fall into more than one core group. In that case, segmentation becomes crucial. Integrating a CRM allows you to group potential customers together in segments that are homogenous across a number of characteristics. As a result, you can send more customized marketing messages and ensure more relevant outreach. Rather than simply sending a ‘Holiday promotions’ email in the days before Christmas, you can send specific, product-focused promotional emails during the same date that more directly speak to your individual audience segment. 4. Build an Abandoned Cart Strategy If you’re like most Ecommerce merchant, chances are you have an abandoned cart problem. A meta analysis of studies on the subject showed that almost 70% of shopping carts across industries are abandoned. Losing customers during the checkout process is difficult to stomach. They […]

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