How ClickDimensions Can Enhance the Success of Your Dynamics CRM

In today’s digital environment, even small and medium businesses can benefit significantly from customer relationship management software. Find the right CRM, and you can grow your business by more efficiently reaching out to potential and current customers, enhancing both your customer acquisition and retention efforts as a result. No less than 74% of businesses now use a CRM, and that number increases to 91% when only counting businesses above 11 employees. The increasing data availability, along with the fact that simply integrating the software into your business processes can raise your productivity by 30%, accounts for that adoption rate. Still, simply installing CRM software may not be enough. If you don’t connect it with a marketing automation solution, you may be missing out on a significant opportunity. That’s why ClickDimensions is such a perfect partner product to a powerful CRM like Microsoft Dynamics. ClickDimensions: An Overview ClickDimensions, at its core, is a marketing automation tool. In other words, it’s a software solution that helps you automate your marketing processes, saving both time and resources in the process. The software accomplishes this feat through a number of individual features that range from email marketing to reporting. Combined, they help businesses of all sizes create a more comprehensive and consistent marketing strategy designed to get prospects into and through the sales funnel. But unlike most other marketing automation tools, this one does not operate in isolation. Instead, it integrates directly with your Dynamics CRM solution, helping you take advantage of the sales data and processes you have already established for more personalized, effective marketing. The Marketing Features of ClickDimensions To accomplish its goals, ClickDimensions offers a number of individual features that are worthy of discussion. Each of them is related directly to marketing and marketing automation: Email marketing. Through a native email tool within Dynamics CRM, you can create beautiful marketing emails with a simple drag and drop system. Email data, such as open and click rates, is reported both on a comprehensive and individual level within Dynamics. Marketing automation. Dynamics uses workflows to help you create a set of automated emails. In ClickDimensions, the process is even easier. Create visual communication flows with multiple branches, sending automated email series based on actions that your visitors and leads are taking on your website. Landing pages and web forms. Any business focused on lead generation needs effective web forms to capture these contacts. Within ClickDimensions, you can create these forms, along with the landing pages on which they’ll live, using a similar drag and drop system as email creation. Data is dynamically filtered back into Dynamics for more comprehensive lead profiles. Integrated event management. Does you company rely on events or webinars to generate leads and convert customers? If so, you’ll love the integration with software like GoToWebinar and WebEx, helping you manage each registrant and recording information  related to their attendance. Reporting and Surveys. Naturally, the tool helps you improve your marketing reporting abilities. It also allows you to create surveys, which help you […]