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How Your Business Can Use Data to Find its Value Proposition

What makes your company and its product or service different from your competition? As any small or medium-sized business owner knows, the answer to that question is vital to long-term success. If you cannot differentiate yourself, your audience will eventually veer toward the lowest price point, making any business growth unsustainable. That’s what makes a […]

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Office 365 or Google Docs? Finding the Perfect Solution For Your Small Business

The increasing popularity of cloud computing has brought with it countless benefits for small business owners. Among the largest is the rise of productivity solutions that allow you to share documents and spreadsheets, while improving your email efforts and maximizing your storage capabilities without having to worry about an on-premise solution. But within this cloud […]

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Marketing Personalization is Real, Thanks to Increasingly Available Data Insights

We live in an age of personalization. Armed with more data than ever before, businesses now have the opportunity to move away from mass marketing ‘blasts’ and toward increasingly targeted, personalized messages. Consumers across industries are welcoming this opportunity. Ad blocking is on the rise, with an estimated 86 million U.S. internet users actively suppressing […]

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